Hypothetical example · no client data
Measure before forecasting
200 scheduled appointments
A denominator defined for a comparable period.
40 missed appointments
40 / 200 = 20%. Report cancellations and changes separately.
COP 4,800,000 potential value
40 slots × COP 120,000. This is neither profit nor recovered revenue.
Observed outcome
Calculate only after recording which appointments were actually attended.