HYPOTHETICAL EXAMPLE · NOT A CLIENT

Average ticket +5.7%
under the example assumptions

100 orders/day · 25 acceptances · COP 4,200 add-on · MD assumptions

Before
$18,500COP
Assumed base ticket
→
Model
$19,550COP
+5.68% under these assumptions
Additional sales
+$3.15M COP
over 30 identical days · not profit
Assumed acceptance
25%
25 acceptances of 100 suggestions
Contribution per add-on
$2,600 COP
COP 4,200 price − COP 1,600 variable cost
Additional contribution
$1.95M COP
COP over 30 days · before other costs
Evaluate the pilot · phases, not deadlines
Phase 1
Menu audit · high margin pairings
Phase 2
Rules + human review + testing
Phase 3
Soft launch on WhatsApp + measurement
Phase 4
Review results + decide scope