Strategy
A clear brief guides the visual work. Deeper research and brand architecture are scoped separately.
We design logos and visual identity systems from Bogotá for businesses in Colombia and international clients. Compare three packages for color, typography, guidelines and applications, then choose the scope that fits the way your brand will be used.
The three packages focus on visual identity. Research, naming and brand architecture can be added as a separate engagement.
A clear brief guides the visual work. Deeper research and brand architecture are scoped separately.
Name exploration and screening belong to a separate foundational branding engagement.
Logo, palette, typography and applications under one coherent system.
A condensed brand board or a detailed brand book, according to the selected package.
What the identity helps you organize
We build your brand from zero: logo, palette, typography and applications under one coherent system.
We refresh existing identities to align them with where your business is today.
Compare the deliverables in each tier and choose the applications your business needs.
Every delivery includes guidelines so your team applies the brand consistently.
3 levels · 1 system
Starter
A logo and essential visual guidelines for a new business.
Project investment
Custom quote
Exact quote depends on final scope.
Logo design
Type & color
BrandBoard
Bonus
Standard
A consistent identity with stationery and social media applications.
Project investment
Custom quote
Exact quote depends on final scope.
Logo design
Type & color
BrandBoard
Corporate stationery
Social media
Bonus
Plus
A detailed brand book with extended applications and logo animation.
Project investment
Custom quote
Exact quote depends on final scope.
Logo design
Type & color
Brand book
Corporate stationery
Social media
Logo animation
From concept to application
One case shows identity creation; the other shows its application in a digital experience. Each project explains its own scope.

Visual identity and brand guidelines
A logo, color palette and brand manual that organize the identity for use across stationery, social media and communication materials.
Explore the project
Brand application in a website
A website that presents the coffee brand’s origin and offer, organizes its content and connects visitors with contact channels. This case illustrates digital application, a separate service from identity design.
Explore the projectSee how we develop a project, meet our team, or explorewebsite packages for the next stage of your brand.
Let's talkFrequently asked questions
Starter Brand covers the logo, type and color selection, a condensed brand board, and social profile and cover images. Standard Brand adds three stationery designs and three social post designs. Brand Plus includes a complete brand book, four stationery designs, one product catalog, nine social post designs and logo animation. Choose the level around the materials your business needs to use.
We provide a custom quote for the selected package and agreed deliverables. Tell us whether this is a new brand or a refresh, where the identity will appear and which applications you need. The proposal sets the scope, investment and schedule before work starts; naming and additional implementation are quoted separately.
The published estimates are two weeks for Starter Brand, three to four weeks for Standard Brand, and six to eight weeks for Brand Plus. The proposal confirms the schedule, required materials and review points. Timing depends on an approved brief, timely feedback and the agreed scope. Naming and foundational branding are a separate engagement, typically six to eight weeks.
Starter Brand includes two initial concepts; Standard Brand and Brand Plus include three. Each package includes up to three revision rounds. We refine the selected direction within the approved brief; additional concepts, applications or changes to the brief are discussed before they change the scope or budget.
A brand board summarizes the core visual identity: logo, colors and typography. Starter Brand and Standard Brand include this level of guidance. Brand Plus includes a more detailed brand book covering identity use and applications. The final proposal identifies the file formats, editable materials and any third-party font or asset licence requirements.
We can assess an existing identity and agree which recognizable elements to preserve and which to update. The quote depends on that work. Naming, market research and brand architecture are not included in the three visual identity packages; they can be scoped as a separate foundational branding project. Name screening and any registration-related requirements are defined in that proposal.
These packages provide the identity work and design applications listed in each tier. Website development, publishing, recurring content production, community management and paid campaigns require a separate scope. We can connect the approved identity with a website or an ongoing communication service when your business needs it.
Get a branding quote
Tell us about your current brand and where you want to take it. We review your needs and confirm the next steps toward a scoped proposal.
Request a quote