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MD Estudio Creativo de Marketing Digital
Brand identity

Brand identity. Built to work.
Across every touchpoint.

We design logos and visual identity systems from Bogotá for businesses in Colombia and international clients. Compare three packages for color, typography, guidelines and applications, then choose the scope that fits the way your brand will be used.

Four pillars. One system.

The three packages focus on visual identity. Research, naming and brand architecture can be added as a separate engagement.

01/04

Strategy

A clear brief guides the visual work. Deeper research and brand architecture are scoped separately.

02/04

Naming

Name exploration and screening belong to a separate foundational branding engagement.

03/04

Identity

Logo, palette, typography and applications under one coherent system.

04/04

Guidelines

A condensed brand board or a detailed brand book, according to the selected package.

What the identity helps you organize

A brand system with
complete vision

01Brand System

Brand creation

We build your brand from zero: logo, palette, typography and applications under one coherent system.

02Refresh

Brand strengthening

We refresh existing identities to align them with where your business is today.

03Defined scope

Plan your applications

Compare the deliverables in each tier and choose the applications your business needs.

04Consistency

Complete system

Every delivery includes guidelines so your team applies the brand consistently.

3 levels · 1 system

Branding
Packages

Starter

Starter Brand

A logo and essential visual guidelines for a new business.

Project investment

Custom quote

Exact quote depends on final scope.

  • Logo design

    • 2 concepts
    • Up to 3 revision rounds
  • Type & color

    • Font selection
    • Color palette
  • BrandBoard

    • Condensed visual guide
  • Bonus

    • Profile and cover images for social media
Request a quote

Plus

Brand Plus

A detailed brand book with extended applications and logo animation.

Project investment

Custom quote

Exact quote depends on final scope.

  • Logo design

    • 3 concepts
    • Up to 3 revision rounds
  • Type & color

    • Font selection
    • Color palette
  • Brand book

    • Complete, detailed guidelines
  • Corporate stationery

    • 4 designs of your choice
    • 1 product catalog
  • Social media

    • 9 post designs
  • Logo animation

    • Animated version for intros and openers
Request a quote

Connect your identity with your next project.

See how we develop a project, meet our team, or explorewebsite packages for the next stage of your brand.

Let's talk

Frequently asked questions

What we get asked the most

  • Which brand identity package is right for my business?

    Starter Brand covers the logo, type and color selection, a condensed brand board, and social profile and cover images. Standard Brand adds three stationery designs and three social post designs. Brand Plus includes a complete brand book, four stationery designs, one product catalog, nine social post designs and logo animation. Choose the level around the materials your business needs to use.

  • How much does a brand identity project cost?

    We provide a custom quote for the selected package and agreed deliverables. Tell us whether this is a new brand or a refresh, where the identity will appear and which applications you need. The proposal sets the scope, investment and schedule before work starts; naming and additional implementation are quoted separately.

  • How long does a branding project take?

    The published estimates are two weeks for Starter Brand, three to four weeks for Standard Brand, and six to eight weeks for Brand Plus. The proposal confirms the schedule, required materials and review points. Timing depends on an approved brief, timely feedback and the agreed scope. Naming and foundational branding are a separate engagement, typically six to eight weeks.

  • How many logo concepts and revision rounds are included?

    Starter Brand includes two initial concepts; Standard Brand and Brand Plus include three. Each package includes up to three revision rounds. We refine the selected direction within the approved brief; additional concepts, applications or changes to the brief are discussed before they change the scope or budget.

  • What is the difference between a brand board and a brand book?

    A brand board summarizes the core visual identity: logo, colors and typography. Starter Brand and Standard Brand include this level of guidance. Brand Plus includes a more detailed brand book covering identity use and applications. The final proposal identifies the file formats, editable materials and any third-party font or asset licence requirements.

  • Can you refresh an existing brand, and is naming included?

    We can assess an existing identity and agree which recognizable elements to preserve and which to update. The quote depends on that work. Naming, market research and brand architecture are not included in the three visual identity packages; they can be scoped as a separate foundational branding project. Name screening and any registration-related requirements are defined in that proposal.

  • Are a website and ongoing social media management included?

    These packages provide the identity work and design applications listed in each tier. Website development, publishing, recurring content production, community management and paid campaigns require a separate scope. We can connect the approved identity with a website or an ongoing communication service when your business needs it.

Get a branding quote

Let's build your identity

Tell us about your current brand and where you want to take it. We review your needs and confirm the next steps toward a scoped proposal.

Request a quote