Guiancafé Quindío – Website (Brand + Demand + Commercial Support)
I designed and built Guiancafé Quindío’s full website with a commercial and positioning focus. The site’s architecture was structured to clearly communicate the value proposition, make content easy to discover (blog), and enable a direct channel for contact and sales support.
The site includes key sections to build trust and drive conversion: a contact form, WhatsApp integration for fast responses, points of sale to make purchasing easier, and a newsletter module to keep the audience engaged. An Instagram feed was also integrated into the “About Us” section to reinforce community, social proof, and constant brand updates.
Work performed
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Architecture + UX: site structure built for clarity and navigation.
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Content and demand: blog + newsletter as an organic and retention engine.
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Sales support: form + WhatsApp + points of sale for purchase intent.
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Social proof: Instagram integration to reinforce trust and community.
