Weekly reporting and decisions
A report every Monday at 9:00 a.m., Bogotá time. The dashboard connects available sources; refresh timing depends on each connector. CAC, LTV and conversion are used when sufficient data exists.
Growth Retainer
Monthly marketing,
with a clear plan
Monthly campaigns, content, SEO and email with clear priorities, owners and follow-up. Compare Starter, Growth and Scale around your channels and budget; we agree on deliverables and measurement before work starts.
Discovery · 30 minutes · no cost
We measure first, then we quote
We don't quote the retainer off guesswork. In 30 minutes we go through your channels, your current numbers and what can be automated. You leave with a concrete read on where you stand and what comes next, whether you hire us or not.
- We review your active channels and where your clients come from today.
- We identify what is worth automating and what is better left alone.
- We tell you if the retainer fits. If it does not, we tell you that too.
No cost30 minutesNo credit cardReply within 24 business hours (Mon-Fri, Bogotá UTC-5)
What we go through
- FirstYour contextWhat you sell, to whom, and what marketing you are running today.
- ThenYour numbersChannels, volume, acquisition cost and where clients are leaking.
- To closeWhat comes nextWhat we would do, in what order and what to expect at each stage.
What makes this retainer different
Marketing that gets done,
measured and refined
SEO and useful answers
We work on content, structure, crawl access and links so people and search systems can discover and understand your offer. Growth adds AEO/GEO; neither rankings nor citations in search or AI assistants are guaranteed.
Clear engagement terms
The initial term is three months, then month to month with the notice specified in the agreement. Transition documents client accounts, materials, access and knowledge transfer.
AI with human review
AI supports research, drafts and analysis with team review. Automations, conversation access and lead scoring require defined goals, permissions and tests; they are not all enabled by default.
Coordination by plan
Starter includes a biweekly meeting. Growth adds a weekly meeting and quarterly roadmap. Scale defines dedication, owners and support in its proposal; the monthly fee is not an unlimited team engagement.
Ad spend and fees separated
You pay advertising budgets directly to the platforms. Campaign management adds price in your MD account of spend on top of the published monthly fee. Media budgets follow the channels and objectives; reference rates require an MD account.
Three retainer levels
Pick the level that
fits your stage
Starter
Starter
For small businesses validating channels
Monthly investment
The retainer, setup, campaign management and media budget are separate items. MD does not add Colombian VAT to its professional fees.
- One-time setup price in your MD account · seven-business-day build after requirements are complete.
- Google Ads and Meta Ads management for up to two accounts; objectives and campaigns defined in the proposal.
- Four organic pieces per month for SEO and useful answers; formats, channels and calendar agreed in advance.
- Basic email automation: welcome and nurture sequences using an authorized list and agreed sending rules.
- Looker Studio dashboard with KPIs from connected sources; refresh timing follows the connector.
- Report every Monday at 9:00 a.m., Bogotá time, plus a biweekly meeting.
- Ad spend paid separately to the platforms; campaign management adds price in your MD account of monthly spend.
✦ Recommended
Growth
Growth
For companies with traction, ready to accelerate
Monthly investment
The retainer, setup, campaign management and media budget are separate items. MD does not add Colombian VAT to its professional fees.
- One-time setup quoted at discovery · fourteen-business-day build after requirements are complete.
- Includes the Starter foundation; eight pieces per month in total replace the initial four.
- Multi-channel planning across Google, Meta, LinkedIn and TikTok according to agreed objectives, access and budget.
- Eight monthly pieces include two short UGC-style videos. Materials, rights and production are agreed; on-site filming and creator fees are separate.
- SEO and AEO/GEO: content, structure and visibility reviews without promises of rankings or mentions.
- Advanced email: segmentation, nurture and reactivation with permission, opt-outs and sending rules.
- Weekly meeting and quarterly roadmap with priorities and owners.
- CRM and internal-tool integration: operations, documentation, access and limits confirmed before contracting.
- Campaign management: price in your MD account of monthly spend, on top of the retainer.
Scale
Scale
For mid-size companies scaling multi-country
Monthly investment
Let's talk
The retainer, setup, campaign management and media budget are separate items. MD does not add Colombian VAT to its professional fees.
- Growth foundation adapted to multiple brands or countries.
- Senior team of four to six people, with roles, dedication and availability specified in the proposal.
- AI agents connected to the funnel: included use cases, integrations and approvals agreed in writing.
- GA4, a custom customer-data platform and multi-channel attribution, subject to data, permissions and technical feasibility.
- Custom SLA and 24/5 coverage: scope, hours, time zone and response times specified in the contract.
- Executive quarterly business review (QBR) of outcomes and priorities.
Work starts with approved scope, materials and access. Setup periods exclude platform reviews. The initial term is three months, then month to month with agreed notice. Licences, connectors, production and additional development are identified before contracting.
Need a specific deliverable? Compare project services. For WhatsApp enquiries and bookings, explore AI agents by industry.
Applied experience · authorized case
A connected operation at El Mago del Color
91%
Appointments completed
2%
No-show rate
First operating quarter: March 14–June 14, 2026. The case describes the salon team, website, booking and agents working together. Its historical figures do not establish a retainer outcome or guarantee results for another business. Read the case and measurement context.
Frequently asked questions
What clients ask us most
What is a digital marketing retainer?
It is a monthly service for planning, executing and reviewing marketing work within a defined scope. Unlike a one-off project, it organizes an ongoing operation with deliverables, owners, channels and improvement decisions. It does not mean unlimited availability or guaranteed sales.
How do Starter, Growth and Scale differ?
Starter includes up to two Google Ads/Meta Ads accounts, four monthly pieces, basic email, a dashboard, weekly reporting and biweekly meetings. Growth expands to eight total pieces, including two short videos, multi-channel work, advanced email, AEO/GEO, CRM integration and weekly meetings. Scale defines the team, countries, agents, data and support by contract. The proposal confirms formats and responsibilities.
Does the monthly fee include the advertising budget?
No. The retainer, initial setup, percentage-based campaign management and media budget are separate items. You pay ad spend directly to each platform. Sign in to your MD account for rates and investment references; the proposal also identifies licences, connectors, production and other providers. MD does not add Colombian VAT to its professional fees.
What do the seven- or fourteen-business-day setup periods cover?
These are the published Starter and Growth setup periods. They begin after scope approval and receipt of the necessary materials, access and authorizations. They cover agreed configuration, measurement and workflows; ad reviews, Meta approvals and other providers have their own schedules. Scale defines separate milestones. Setup timing is not a deadline for commercial results.
Which metrics appear in the dashboard?
We agree on events and a baseline using sources the business can connect. We can track enquiries, campaigns and conversions; CAC needs costs and attributable customers, while LTV needs customer history and a defined value measure. Advanced attribution is assessed against its scope and data. Dashboards are not necessarily real time: refresh timing follows each source.
When will we see SEO, paid media or AEO/GEO results?
We define objectives, tests and review points against your baseline. Publishing content or launching a campaign starts measurement but does not guarantee sales, rankings, indexing or AI-assistant citations. Outcomes depend on demand, offer, budget, data, execution and platform decisions. The initial quarter organizes the work; it is not a return guarantee.
Are filming, creators or a new website included?
Growth includes two short videos within its eight monthly pieces. Source materials, editing, formats and rights are agreed in advance. On-site filming, creator contracts, a complete website or new applications need a specific scope and budget; they are not implied by the retainer. Integrations are assessed before compatibility is confirmed.
What is the minimum term, and how does the engagement end?
The initial term is three months, followed by month-to-month service with the agreed notice period. The proposal sets scope changes, support and the closing process. We document the handover of client accounts, materials, access and knowledge, respecting licence and provider terms.
Can you coordinate with our current agency or team?
Yes. During discovery we define who produces, approves, publishes, handles enquiries and administers each account. We agree on access, calendar and follow-up; Starter includes biweekly meetings and Growth weekly meetings. We can complement an existing operation when responsibilities and deliverables are clearly defined.
Your next quarter,
with numbers that matter
A free 30-minute discovery call. You leave with a concrete read on where you stand and a referential investment range. The detailed proposal, with pricing and first-quarter KPIs, follows in writing.
Need to define the scope first? Read our comparison of a marketing project and ongoing operations.