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MD Estudio Creativo de Marketing Digital

● Real story · Bogotá · Q1 2026

A complete operating system for El Mago del Color

App, website and two AI agents working 24/7. What was measured in this case during Q1 2026: 91% appointment completion and a 2% no-show rate.

91%

Appointments completed in Q1 2026

Real results · with context

The numbers, unfiltered.

91%

Appointments completed

Q1 2026 · vs 75% sector baseline

2%

No-show rate

Q1 2026 · vs 20% sector average

24/7

Booking availability

Previously only during staffed business hours

What changed operationally

Before and after.

Before

Front desk only answered until 7pm. Leads were lost after hours.

After

Luna books at any hour. Zero leads lost to off-hours timing.

Before

Phone confirmations with a 30% no-show rate.

After

Automatic WhatsApp confirmation with a 2% no-show rate.

Before

Reports lived in messy spreadsheets.

After

In-app dashboard with live business metrics.

Before

Client acquisition depended 100% on paid social ads.

After

Bots respond organically from existing stories and posts.

The system in action

Real screenshots from the client.

Daily schedule view in the internal app
Day's schedule with live status for every appointment
Homepage of El Mago del Color's public website
Public site with a direct WhatsApp CTA
Real conversation demo with Luna on WhatsApp
Luna books a real appointment from WhatsApp
Automated reply demo on Instagram
Luna replies to a DM in under 8 seconds

Technical stack

What it was built with.

FrontendNext.js 16 · React 19
BackendFirebase (Auth + Firestore)
Conversational AIGemini 2.5 flash
MessagingWhatsApp Cloud API + Instagram Graph API
Transactional emailResend
HostingVercel · edge functions
Automationn8n self-hosted

Want a system like this for your business?

Frequently asked questions

What people usually ask.

How long does the build take for a system like this?+

The timeline we publish is the one for a single agent, not for a complete system like the one in this case. For an agent, the process runs in three stages. One: 7 days from application to signature. Two: Meta enablement comes first and runs on Meta's calendar, not ours. Three: the build takes 10 business days (12 for restaurants). Build guarantee: 10 business days, or 10% off the setup for every week of delay, capped at 30%.

Do I need a technical team to maintain it?+

No. MD operates, monitors and adjusts the system under a monthly retainer. You receive regular reporting and adjustments.

Do this case's metrics apply to my business?+

These metrics are real client results. Whether they apply to you depends on your vertical, volume, average ticket and prior level of digitization. We validate that in a 30-minute discovery call at no cost.

Can I use just one piece (for example, only the WhatsApp bot)?+

Yes. The system is modular. Most clients start with one vertical agent and add pieces as traction is validated.