● Real case · Bogotá · March–June 2026
Website, scheduling and AI agents for El Mago del Color
A beauty salon in Bogotá with its website, internal scheduling app and Luna agents connected across WhatsApp and Instagram. During its first operating quarter, March 14–June 14, 2026, the case recorded 91% appointment completion and a 2% no-show rate.
91%
Appointment completion · March–June 2026
Integrated system applied
Four pieces, one system.
Piece 01
Internal management app
Centralizes the team’s schedule, client records, payment records and operational reports in Firebase.
View project →Piece 02
Public website
Explains services, supports search visibility and connects the booking flow with WhatsApp.
View project →Piece 03
Luna AI agent · WhatsApp
Handles inquiries, follows the booking and deposit flow, sends reminders and allows the team to take over when needed.
View project →Piece 04
Luna AI agent · Instagram
Handles direct messages and inquiries from Instagram, connects them to the salon’s workflow and supports human handover.
View project →Real results · with context
The numbers, unfiltered.
91%
Appointments completed
First operating quarter · March 14–June 14, 2026
2%
No-show rate
Same operating quarter · client case, not a sector benchmark
COP 75.7M
Quarterly revenue
Colombian pesos · March 14–June 14, 2026
COP 511,534
Average ticket
Same quarter · based on 148 completed appointments
67%
Appointments from WhatsApp
104 of 156 recorded appointments · same quarter
24/7
Automated attention
Operational capability · bookings follow availability and deposit rules
Period, source and how to read the results
Source: El Mago del Color case, published by MD with the client’s permission. First operating quarter: March 14–June 14, 2026.
Appointment completion and no-shows describe attendance in the published case. Revenue is reported in Colombian pesos; average ticket uses 148 completed appointments, while the WhatsApp share uses 104 of 156 recorded appointments. These bases serve different indicators and should not be combined to recalculate attendance rates.
The figures describe the salon’s combined operation: team, website, scheduling and messaging. They are not an isolated test of the agents or a promise of the same results for another business. Automated attention outside business hours does not mean that every inquiry becomes a booking.
Editorial review: . The measurement period remains March 14–June 14, 2026.
What changed operationally
Before and after.
Before
Inquiry handling depended on the team being available.
After
Luna handles inquiries outside business hours and hands conversations over when needed.
Before
Booking, payment confirmation and reminders required separate follow-up.
After
The scheduling and messaging workflow connects booking, deposit checks and reminders, with team oversight.
Before
Conversations and appointment records had to be checked in separate places.
After
The internal app brings appointment statuses, payment records and reports into the team’s workflow.
Before
Website and Instagram inquiries needed a defined next step to reach a booking.
After
The website links the reservation flow to WhatsApp, while Luna also handles inquiries on Instagram.
The system in action
Website view and workflow diagrams.
Technical stack
What it was built with.
Want a system like this for your business?
These figures describe completed appointments and no-shows, not repeat purchases. Learn how to measure that stage in our retention and acquisition guide.
Frequently asked questions
What people usually ask.
What period do these results cover?+
The first operating quarter of the published case: March 14–June 14, 2026. These are historical client results, not current monthly rates or an industry average.
How do the website, scheduling app and Luna work together?+
The website presents services and connects the booking flow to WhatsApp. The internal app centralizes appointments and payment records. Luna handles inquiries and booking follow-up across WhatsApp and Instagram, with rules for availability, deposits and human handover.
Does the AI agent replace the salon team?+
The agent handles configured tasks and supports follow-up. The team retains control of the schedule, service delivery, exceptional cases and conversations that need human attention.
Can my salon expect the same results?+
The figures belong to this authorized case. A new project needs its own baseline, booking volume, service mix and follow-up process. We define measurement during discovery; we do not promise the same percentages or revenue.
Can we start with just one component?+
Yes. The website, scheduling app and messaging agents can be scoped separately. We first review your existing tools, integrations and the operational problem to solve. The proposal defines deliverables, timing and ongoing operation.