● Free guide
Direct delivery vs Rappi: which suits your restaurant
Compare costs, capacity and retention using a hypothetical example and a manual calculation worksheet.
What you'll
learn
- 01Calculate per-order contribution including commission, payment, delivery and acquisition
- 02Use a manual worksheet; the PDF does not contain an interactive calculator
- 03Compare marketplace, direct and hybrid models without assuming identical demand
- 04Include fixed costs and test break-even with lost volume
- 05Define checks for orders, payments, kitchen, delivery and human support
- 06Build permission-based retention and measure a four-week pilot
Who this guide
is for
● Yes, this is for you if…
- ●You manage delivery and need to compare contribution and capacity by channel
- ●You have access to settlements, contracts and restaurant costs
- ●You want to organise direct orders without neglecting kitchen, delivery or support
✕ Not for you if…
- ●You want one official commission rate or advice without reviewing costs
- ●You expect automatic customer migration or elimination of all human work
Compare contribution per order and what you can fulfil
Includes a cost worksheet, hypothetical calculations, channel mix and a pilot. The 25% commission is a teaching assumption, not a Rappi rate. Contribution figures are neither net profit nor client results. A direct channel needs demand, permission and real operating capacity.
Read the restaurant AI operations guideDownload the guide
Download after completing the form. We also try to email you a copy.
This guide PDF is available in English.
● About the author
Lic. J. Andrés A. García
Founder · MD Estudio Creativo
Advertising graduate (Lic.) from UCES Buenos Aires, Google Analytics certified, running vertical AI agents in Bogotá since 2024. Focus: designing digital operating systems that run 24/7 for LATAM SMEs.
See full profile →