Uchawi Travel – Website (Ethnic Wellness Tourism)
Uchawi Travel is an agency specialized in ethnic wellness tourism. I developed a web platform focused on conversion and experience, with a visual identity aligned to the concept of adventure and authenticity, and navigation designed to make it easy to explore packages and manage bookings.
The project incorporated an SEO-optimized content strategy based on keyword research for the sector (for example: ethnic wellness travel, corporate tourism, and personalized trips), plus a blog to sustain organic demand and keep the user in a continuous discovery cycle.
To strengthen relationship-building and retention, I integrated the site with an email marketing platform that enables segmentation by interest and automations (booking confirmations, recommendations, and personalized communications). Finally, trust and compliance signals were prioritized through SSL, responsible data-handling practices, and an accessible, transparent privacy policy, along with fast sign-in via Google to reduce onboarding friction.
Work performed
Design and UX
Visual identity and navigation structure oriented toward exploration and booking.
SEO & Content
Keyword research, content architecture, and a blog for organic demand.
Lifecycle Marketing
Email marketing integration with segmentation and automations.
Trust and compliance
SSL, privacy policies, and responsible data management.
Onboarding
Google sign-in to reduce friction and improve the experience.
