For Sistemas y Diseños Eléctricos David Hernández, a business with years of reputation built by word of mouth, we designed a content strategy to bring that trust into the digital space. The challenge was to translate their technical expertise in residential, commercial, and industrial electrical systems into a consistent presence that would generate recognition, authority, and potential clients.
Diagnosis and proposal
We started with a business diagnosis and a comprehensive communication proposal. We defined measurable goals: give the brand visibility, position it as an expert in safe, code-compliant installations (RETIE and RETILAP), and open a steady flow of leads from social media, the website, and campaigns. Based on that diagnosis, we chose the content package and the priority channels: Instagram, Facebook, and LinkedIn.
Strategy and pillars
We structured the communication around pillars that balance education, trust, and service: electrical safety and energy-saving tips, success stories and testimonials, technical authority (regulations, grounding, panel design), and behind-the-scenes footage of the team on site. Each pillar connects with the business's three segments: residential, commercial, and industrial.
Editorial calendar
We turned the strategy into a monthly calendar that organizes every post by week, topic, format, and message. 25 pieces of content per month across graphic pieces, carousels, reels, and animated stories, each with a title, description, and hashtags ready to publish. The strategy becomes a clear, sustainable publishing routine.
Content production
With the calendar as our guide, we produced the pieces: demonstration reels with AI voice showing processes and installations, animated stories that explain concepts like energy savings in simple terms, and graphic pieces with a visual line that conveys professionalism and safety. All aligned with the brand identity and built to stop the scroll.
Work completed
- Diagnosis and strategy: comprehensive proposal, marketing goals, and editorial pillars per channel.
- Editorial calendar: monthly planning of 25 pieces of content by week, topic, and format.
- Content production: reels with AI voice, animated stories, carousels, and graphic pieces.
- Creative direction: a visual line of trust and technical authority aligned with the brand.
At Creativo Marketing Digital we turn offline reputation into digital presence. We support established brands, like Sistemas y Diseños Eléctricos David Hernández, from strategy through content execution.
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