Factor X Company – Digital Content Strategy (Branding + Lead Gen)
Factor X Company (a Peruvian company specializing in freeze-drying research and development) trusted MD Estudio Creativo to design a strategy that would drive brand positioning and digital growth. The goal was clear: position it as a benchmark in the industry, increase awareness of its products, and generate qualified leads for the sales team.
To achieve this, I developed a comprehensive strategy based on advertising content, argumentative copywriting, and creative direction, ensuring consistency and quality across the entire ecosystem of assets.
Work performed
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Digital content strategy: content plan and execution aligned with positioning and demand.
- Persuasive copywriting: logical, argument-driven approach focused on value, differentiation, and lead capture.
- Creative direction: visual and narrative consistency for monthly branding campaigns and pieces.
Results
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+37% in social media followers.
- +48% increase in web traffic.
- Qualified lead generation for the sales team.
If you need help boosting your brand on social media, do not hesitate to contact us.
