Content for a Colombian restaurant in Houston
Paisas Twin Westheimer is a Colombian restaurant in Houston, Texas. MD’s work focused on content strategy and management for Facebook and Instagram, with creative presenting the food, promotions and events.
The project record dates to 2021, and this case was originally published in July 2022. The selection preserves eight graphic pieces and two audiovisual references from the work.
The challenge: connect Colombian identity with the food offering
The content needed to put the food and reasons to visit at the centre: a menu, a particular product or an event. The approach connected those occasions with a recognisable brand identity across social formats.
The archive combines Spanish and English creative. Messages such as “Daily Menu” and “Monday to Friday” sit alongside Spanish product names and promotions, reflecting the presentation of a Colombian restaurant in the United States.
How the content was organised
- Menus and everyday offerings: compositions featuring dishes, soups and weekday menu messages, explaining a specific occasion to visit.
- Product-led creative: pieces dedicated to salchipapas, hot dogs and burgers, with product photography and prominent names.
- Events and special occasions: promotional communication around events such as Colombia national football team matches.
- Audiovisual content: video formats adding movement to the presentation of the restaurant’s offering on social media.
Visual decisions visible in the archive
Menu pieces use dark backgrounds to separate the food from the rest of the composition. Headlines and yellow accents guide attention towards the offer, while contact information occupies a secondary level.
The product series uses white backgrounds, black brushstrokes and Colombian flag accents. Food fills much of the image, with its name as a clear reading point. The football creative changes the pace through lighting, larger typography and event information.
These resources keep the brand recognisable without making every post use an identical composition. Assets remain in their original languages and formats; commercial details shown within them belong to the historical project material.
The work delivered by MD
The documented scope combined promotional campaign planning, visual creation and strategic content management for Facebook and Instagram. The execution connected product, menu and event messages with graphic and audiovisual formats.
This case shows how that strategy was expressed through a specific collection of posts. Each graphic can be enlarged in the gallery, and the two videos complement the selection with motion content.
From an attractive post to purposeful communication
For a restaurant, each piece can answer a different question: what is on the menu, which product to try or which event gives someone a reason to visit. Giving each message a function helps organise the calendar and maintain coherence across promotions.
Explore our social media management services and MD’s working process. We can review your restaurant’s brand, channels and content needs together.
