A presentation that prepares the conversation
Choosing a salon takes more than a photograph of a hairstyle. People need to understand its services, its approach and how to ask about a visit. We developed the landing page for Víctor Zambrano Salón in Chapinero, Bogotá to bring that information together and connect it with WhatsApp.
The experience builds on the brand's idea, “Style starts with getting to know you.” From the opening video to the contact section, the page introduces colour, hair care and styling through an approachable voice and a clear reading sequence. The client website is presented in its original Spanish throughout the recordings.
Translating an approved identity into a digital experience
The interface applies the approved monogram and logo compositions, Britanica Regular and Sorrento Script ES typography, and a palette of black, brown, sand and dark green, with the gold tones of the brand artwork.
The opening video, translucent surfaces, SVG icons and sequential text reveals add movement to the composition. The implementation includes reduced-motion alternatives and playback controls for the background video.
Services connected to a specific enquiry
Balayage, hydration treatments, haircuts, blow-dries, straightening and hair assessments each have a dedicated module. Each combines an image, an explanation and a WhatsApp link with a message prepared for the selected service.
The page explains that starting prices depend on an assessment and the person's hair. The service context travels with the enquiry, giving the salon a starting point for discussing availability, conditions and questions. Appointment confirmation remains with the salon team.
Work, approach and the professional behind the salon
The work section displays covers from the salon's original Instagram reels and opens an on-demand preview, with an alternative link to Instagram. Another section explains the assessment approach, while Víctor's profile, the mission and the vision add context about the brand.
Frequently asked questions explain how to enquire about an appointment and what to consider before visiting. The Chapinero location, a Maps link and the social profiles complete the journey.
Responsive design and a foundation for local search
The site uses HTML, CSS and JavaScript, with media adapted for desktop and mobile. Instagram previews are requested when a visitor chooses to open them.
The SEO foundation includes a title and description, canonical URL, social preview, HairSalon structured data, robots and a sitemap. Advertising measurement covers page views and clicks towards WhatsApp after the visitor accepts its activation through the privacy controls.
What the development delivered
The published landing page brings visual identity, services, work, institutional information and contact into one address. Enquiries continue through WhatsApp, where the salon speaks with the person and coordinates the visit.
This case documents the implementation and the enquiry experience. Commercial follow-up depends on the salon's own conversation and booking records.
Does your salon need to connect its online presentation with a specific enquiry? Explore our website design and development services and tell us about the journey your business needs.
