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MD Estudio Creativo de Marketing Digital

Development

Virtual assistant with humanized responses for WhatsApp Business that books appointments, qualifies leads, confirms payments, runs follow-ups, and measures AB tests. Built with Next.js + conversational AI + Firebase.

Client

El Mago del Color

Year

2026

Stack

Next.jsConversational AIWhatsApp Business APIFirebaseVercel Edge + Cron

Deliverables

  • Virtual assistant with humanized responses 24/7
  • 7-stage conversion funnel with live dashboard
  • Lead qualification by temperature (Hot · Warm · Cold)
  • Automatic bottleneck detection
  • Appointment scheduling integrated with the salon's calendar
  • Payment confirmation and automated follow-ups
  • AB testing and real-time metrics panel

Capturas del dashboard

Momentos clave del panel

Stack: Next.js 14 · TypeScript · Vercel (Edge + Cron) · WhatsApp Cloud API · Claude API (Anthropic) · Google Generative AI (Gemini fallback) · Firebase Admin (Firestore + RTDB + Storage).

Capabilities:

  • 41 serverless endpoints covering incoming webhook, sending, templates, stickers, AB tests, cron jobs.
  • Multi-stage detection: greeting, appointment confirmation, rescheduling, payments, post-service follow-up.
  • Lead scoring + history extraction.
  • Admin panel: conversations, quick-replies, gallery, tags, notes, AB experiments.
  • Automated reminders, no-show detection, cooldowns.
  • Compliance: data deletion + deauthorization endpoints (Meta GDPR).

Shares the appointment calendar (RTDB) with the mobile app and the Instagram assistant.